Purpose is everything
It’s why we exist. It’s our legacy. It’s how we participate in culture and how we impact society.
For companies, purpose is what unites interests, guides actions and connects stakeholders. It creates a meaningful emotional connection around shared values that propels the brand, both internally and externally.
Purpose-led brands will win
Purpose-driven companies see higher market share gains and grow 3x faster than their competitors while also achieving higher employee and customer satisfaction.
Companies that authentically lead with purpose can achieve continued loyalty, consistency, and relevance. Companies that don’t will falter as demands on companies from customers, employees, and all different stakeholders increase.
People want leadership
Trust in government is historically low while cynicism is on the rise. People are looking to brands for authentic and trustworthy leadership that solves real problems.
Acting with purpose is no longer a luxury, it’s table stakes.
Purpose, people and profit must be connected across the enterprise
Customers want it:
Consumers Are Four To Six Times More Likely To Purchase, Protect And Champion Purpose-Driven Companies.
Employees covet it:
55% of US employees (75% of millennials) would rather work for a socially conscious company, even if the salary was lower.
Shareholders demand it:
ESG investing now represents more than a third of AUM in the US, spiking more than 42% from 2018-2020.